Who we are, what we do and why

Based in Perth Western Australia with friends and team members all over the globe we make it easy to personalise or create your own sunglasses for individuals, teams or events.  There are no minimum order quantities and products are delivered in days not months.

From the beginning we have always campaigned for quality products and this remains our core focus today and always will. We believe in delivering a quality product that offers you great value.

With over 30 years of experience in the sunglass industry and the very best of manufactures as our partners we have removed the wholesale and retail layers employing a direct to market sunglass model.  This is the reason we are able to deliver you sunglasses at affordable prices.

We believe in giving back in a system that supports us but prefer the term a hand up rather than a handout and just love the fact we may be a small factor in helping somebody achieve his or her dreams.



Customised designs and manufactures its own premium quality eyewear with the same materials and lenses used by many of the big brands.



We offer quality eyewear and lenses at a fraction of the retail prices


Helping Hand

giving a hand up to communities and organisations doing good and making a difference is at the very core of our existence

We love to give back
Helping communities and people grow

Alternatives to street-life

Surfers not street children is a world renowned organization based in durban, south africa, tofo, mozambique and devon, uk. They empower ex street children and children at risk of street connectedness through surfing and mentorship.